Join our online sessions
Antwerp, Belgium

Cross-industry innovation for #eventprofs

In accordance with Belgian authorities regulations concerning the current healthcare crisis situation, MPI Belgium regret to announce that the Collisionable Moment will not take place on 2 of April in the form and in the concept it was initially planned.

The Board of MPI Belgium is looking into solutions to reschedule the event to another date in the meantime we invite everyone to experience digital meetings that we will run in April to address most of the topics of the BE Conference.

The Collisionable Moment conference is about bringing the innovative ideas into event industry and we will do our utmost to demonstrate the alternatives of new forms of meetings and events.

If you are a member and registered for free, your ticket will be valid for the rescheduled edition.
If you have purchased a ticket, your payment will be reimbursed, unless you inform us to keep the payment for the rescheduled event.

Should you have any questions or comments, please do not hesitate to address them to MPI Belgium President Elina Jutelyte (

Online sessions or food for thought...
2 April, 16:00 CET - Rethink your business
Join Ramon and Cyriel's masterclass of how to rethink your business. Main take-aways include:

  • Innovations in other industries
  • Get in the right Change Mindset and rethink your business
  • Learn practical creativity methods to generate new ideas
  • Gain ideas on the specific challenges
  • Virtually meet your MPI colleagues and share ideas
  • Be part of a nice experiment to share ideas online
Register here
9 April, 16:00 CET - Overcome uncertainty and create a path for future success
Move through uncertainty and fear and develop a strong mindset, stay focused and stay competitive during these challenging times for the event industry.

In this session you will learn

  • Proven focus strategies to stay productive despite the feelings of overwhelm, confusion and worry

  • How to create and execute a plan to still be competitive and stay ahead of the curve in the shifting economy as an event professional

  • A proven system to be organized, prepared and build long-term resilience to face changes
Register here
14 April, 10:00 CET - Networking breakfast - online check-in for introduction
Entire world is celebrating the Global Meeting Industry Day today. On this occasion we therefore propose you to join a quick online session and meet someone you haven't met before. Bring your funniest coffee mug with you.
Register here
14 April, 17:00 CET - Transform your events (this session is in French)
Au cours de cet atelier, vous apprendrez comment transformer votre événement hors ligne en réunion multi-hub :
  • Trucs et astuces pour gérer un événement digital
  • Tester les fonctionnalités dans un environnement sûr
  • Pré-requis pour un événement multi-hub
  • Quand faire une diffusion web, un événement hybride ou des réunions multi-hubs
  • Découvrez quelques cas de réunions multi-hubs réussies
Register here
23 April 16:00 CET - Create moments that matter (in virtual reality)
Tired of endless meetings and events that are not making an impact?

Another BE Conference session that we bring over to you digitally. Join Dr. Madeleine de Hauke (Meetings Doctor) and Paul Heil (IBM) to brainstorm and create the moments that matter to you, to your colleagues and your events participants

Registration opens soon
The information below is about the BE Conference which will be scheduled again once we are out of homes and can operate like normal. Add you name to the list to stay informed.
''Innovation cannot survive in isolation''
Business Matters Magazine, November 2019
What is a cross-industry event?

The World Bank published a study, outlining that connecting with other industries or industry domains and facilitating 'collisionable' moments is vital for innovation and new ideas. How often does the event industry 'collide' with at other domains?

This cross-industry event will serve as a synergy point for event planners and event professionals who are curious as to what they may miss not looking outside of their daily routine.

Is event industry becoming obsolete and lacking innovation?
Are we going in circles repeating what has already been done for years?
Are we innovative enough to drive the necessary change?

Let's look outside of our conventional event practices to learn from the top and borrow ideas.

It is a must attend conference for the event professionals to broaden their event management experience.
Confirmed speakers
More great names to be announced...
Ramon Vullings
Author of 'Not Invented Here', cross-industry expert and ideaDJ
Ramon speaks about bringing the outside world in and why remixing of ideas cross-sector is a smart strategy in this digital era. Ramon helps business leaders with strategies, tools and skills to look beyond the borders of their domain to transform their business in a smarter way.
Dr Madeleine de Hauke
Meetings Doctor
A medical doctor by training, with a distinguished 20+ year career in the chemical and medical industries across three continents, Madeleine founded Business4Good in 2018 to cure Meeting Syndrome in all its forms - including with yourself: who hasn't negotiated with their internal saboteur recently?
Andrey Moiseev
IOC and FIFA Consultant
Andrey served as the Head of Internationalisation Division in the Centralised Services Department of the FIFA WorldCup 2018 as well as the Head Of International Relations Department of the 2014 Olympic and Paralympic Winter Games.
Gerd de Bruycker
CISCO EMEA Marketing Director
Cisco is one of the largest IT companies, generating 50 billion dollars in revenue and with 70,000 employees worldwide. The most recent CISCO flagship event - CISCOLive attracted 18000 attendees and 3M online viewers.
Elina Jutelyte
President MPI Belgium
Elina Jutelyte is an event operations and marketing consultant, President of MPI Belgium and Founder of Endo-Exo - event management and marketing bureau.

Cyriel Kortleven
Author of 5 business books on Change Management
Cyriel is on a mission in life: delivering an inspiring boost to the creative and improvisational mindset of leaders and professionals in change.
Paul Heil
Employee Experience Expert IBM
Paul has spent the last year in a half leading Marketing & Communications for a newly formed Employee Experience team at IBM with a core focus on creating and maintaining "Moments That Matter" for 1500+ employees.
Bie Noé
Sustainable fashion expert and the founded of B.Right
Sustainable fashion expert Bie Noé founded B.Right 3 years go. Ever since she has inspired more then thousands people on tours, workshops and lectures.
Register today!
What's in it for me?
Higher Quality
Ensure a higher quality for your future events. Define how to make this improvement.
New Audiences
Revolutionise or 'evolutionise' the way you organise events to attract the next generation of attendees.
Learn about new technology and how to apply it at your next event.
Discover how mega-events are produced and how to create a legacy post-event.
Unique Experience
Borrow and transform the ideas from the diversity of represented events. Learn how to produce new forms of events in 2020.
International events
Discover what it takes to produce international events. Where to source creativity.
ramon vullings & marc heleven
'Cross-industry innovation starts with asking more and better questions'
You need space to think...
Event Programme
Thursday, April 2, Chocolate Nation
09:00 - 09:33
09:00 - 09:33
Registation and welcome
Experience facial recognition check-in (provided by fielddrive)
09:33 - 10:06
09:33 - 10:06
Event industry - time for a collision
Ramon Vulling
Cross-industry expert, author and ideaDJ
10:06 - 10:21
10:06 - 10:21
The fear of missing out
Elina Jutelyte
MPI Belgium President
10:21 - 10:56
10:21 - 10:56
Story-telling in digital world. The use of data and the ROI story of an event
Gerd De Bruycker
CISCO EMEA Marketing Director
10:56 - 11:25
10:56 - 11:25
Give me a break
11:25 - 11:56
11:25 - 11:56
Legacy of large scale events
Andrey Moiseev
IOC and FIFA Consultant
11:56 - 12:21
11:56 - 12:21
esports heritage
Speaker to be confirmed
12:15 - 13:30
12:15 - 13:30
#Foodporn session
13:30 - 15:04
13:30 - 15:04
Find your inspiration. Do you feel like...
...Don Corleone today?
...or a fashion-addict?
...or an 'impact driver'?
15:04 - 15:28
15:04 - 15:28
Coffee break
15:28 - 15:49
15:28 - 15:49
Sharing group discussions experiences
15:49 - 16:17
15:49 - 16:17
What do recruiting music talents for festivals and sourcing speakers have in common
Speaker to be confirmed
16:17 - 18:00
16:17 - 18:00
Chocolate indulgence - Chocolate Nation tour
You really do not want to miss this!
18:00 - ...
18:00 - ...
Dance like nobody's watching

Collisionable moment in action - EventOnline and MPI Belgium party
Registration fees
Early bird
Non-member fee until 15 February
195 Euro
  • Access to the conference
  • Lunch and refreshments
  • Post-event proceedings
  • Ticket to the Chocolate Nation museum
Non-member fee from 16 February until 25 March
215 Euro
  • Access to the conference
  • Lunch and refreshments
  • Post-event proceedings
  • Ticket to the Chocolate Nation museum
Last minute
Non-member fee as of 26 March
265 Euro
  • Access to the conference
  • Lunch and refreshments
  • Post-event proceedings
  • Ticket to the Chocolate Nation museum
Not a member yet?

Only now you can get 15 months of MPI membership (instead of 12) and a 100 EUR discount.

Code: 15MosFor12
'Hang out with more people who don't do what you do'
Austin Kleon - Author of 'Steal Like An Artist'

(from the book 'Not Invented Here' by Ramon Vullings and Marc Heleven)
Register today!
Why join?
Get inspired by examples from other industries
Get insights from international experts
Meet like-minded people
Learn how MPI can leverage your visibility in the industry
This event will be
a celebration of
25 years of MPI Belgium
15 years of eventonline
Register today!
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BE Conference 2018
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BE Conference is organised by MPI Belgium Chapter. Meeting Professionals International (MPI) is the largest and most vibrant global meeting and event industry association.
The event will take place in the central Antwerp - the art and fashion capital of Belgium and diamond capital of the world.
Numerous venues and locations will be used for this event. Participants will be notified of the logistics.
For questions relating to the event or any sponsorship inquiries, please contact
MPI Membership
MPI members are invited to attend this event for free. Should you be interested in joining MPI, you can benefit from the special BE Conference deal. Only now you can activate your membership for 15 months instead of 12 (active until 31 of March).

Please click here and submit the request (use code 15MosFor12). Please note that your membership needs to be active before the start of the conference.

On top of that, In association with GMID, we are delighted to offer 100 EUR discount on New Premier or Preferred membership if activated before the event.
To avoid waste at the event, we ask all registered attendees to inform us if you can no longer attend. There is a no-show fee (equivalent of the standard rate) that will be charged to your free registration if you we do not receive a notification from you 2 weeks before the event.
Group discounts
Please contact for a group discount should you wish to register 5 people and more.
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